What we do

B2B software products usually sell in two ways:

• Product-led: having a really intuitive and self-serve product that infiltrates organizations organically. Slack is a good example of this. This scales really well, but isn't viable for more complex products that need the customer to spend a lot of effort in setup.
• Sales-led: a classic team of folks who find customers, explain the value of the product to them and help them succeed with it. Often very effective, but expensive and hard to scale. You need each customer to be worth a lot of revenue for this approach to be viable.

We're building a third way. Agents that live inside products, explain and demo them to potential customers, help them onboard, activate and adopt new features.

If we're successful, new kinds of software businesses become viable – complex products with a lower price point, sold to SMBs. As an added bonus, we won't ever have to sit on a demo call again, scheduled 2 weeks out with a junior sales associate who scrolls the landing page.

Progress

We launched this direction last year and it's working: we went from zero to paying customers in a couple of months, and we're growing fast. We’re five people right now.

We've raised a seed round from European and North American funds and founders. We can share more over a call.

Location

We generally work in person in our office in Telliskivi, Tallinn, with some folks remote from London and Vilnius.

That said, we're open to remote in European timezones for someone really exceptional who can't relocate.

Talk to Holly

If you’d like to give us a go, try talking with Holly here about these roles:

Open roles

Product Engineer

Frontend Engineer

How to apply